Agency Creative has just completed three major restaurant marketing promotions for the Fridays™ international markets. “Our longtime client TGI Fridays™ just keeps serving up new marketing opportunities,” stated Mark Wyatt, founder and CEO of Agency Creative, “and our team just keeps knocking them out of the park.”
Fridays™ international division began working with Agency Creative back in 2010. Since that time Agency Creative has developed a global website, an international television commercial, lifestyle photography, menu designs and a vast array of promotions.
“Each promotion needs to translate into dozens of languages and cultures,” explained Mimi Keller, international director of marketing services. “This means developing creative ideas that reflect the brand personality, are fun, appetizing and culturally transcendent. No easy task.”
Throughout the world, Fridays™ restaurants are seen as part of a uniquely American experience: burgers, ribs, steaks salads, shakes and innovative beverages. The latest round of marketing promotions feature culinary creations from various regions of the U.S.: Texas BBQ, Miami Beach and New York City menus. Each restaurant marketing promotion delivers the unique Fridays™ feeling that the brand is so well-known for.
“Our goal is to make each promotion something fun, mouthwatering and memorable,” said Scott Schindele, account director at the agency.
The restaurant marketing promotions include a range of tactics: in-store posters, out-of-home, digital ads, e-blasts, social media posts, free-standing inserts, newspaper ads, menu inserts, and table tents.
“Agency Creative is amazing. They have become our go-to marketing resource,” said Keller.