Elevating an Iconic Brand through International Marketing
In 2016 TGI Fridays™ turned to long-established partner, Agency Creative, with developing a fresh perspective for their international marketing campaigns. The agency took a deep dive into the competitive landscape as well as hottest consumer trends in the casual dining category. To elevate Fridays™ iconic experience, Agency Creative crafted fun, compelling campaigns and innovative social media executions that positioned the restaurant as a hip place to enjoy food, drinks and friends. The creative captured the essence of Fridays™ and energized the brand on a global scale. Agency Creative’s work has been widely adopted by Fridays™ franchisees worldwide.
“In 2016 Agency Creative took a fresh look at our brand and helped us tremendously by creating new campaigns that delivered on our promise in exciting ways, and that could also be executed seamlessly across various markets internationally. Their work continues to capture the fun and exciting essence of the Fridays’ brand.”
International Director of Marketing Communications
Promotions Here’s a dynamic selection of promotions Agency Creative designed for the TGI Fridays™ brand. These campaigns were released in 2016 and reached an international audience across 60 countries.
Euro Soccer Every four years the world’s most-watched sporting event, the UEFA Euro 2016, takes place. Airing in more than 200 countries, the international men’s soccer championship captivates all of Europe and countries around the world. TGI Fridays™ partnered with Agency Creative to develop a campaign that would score big with fans, reminding them that each round of soccer goes best with a great round of food and drinks at Fridays™.
Olympics Agency Creative helped TGI Fridays™ capitalize on the international excitement surrounding the 2016 Summer Olympic games. We created a winning watch party campaign that encouraged guests and their friends to root for Gold at Fridays™.
Craft Beer Agency Creative tapped into TGI Fridays™ iconic heritage as a bar when developing creative for an international Craft Beer campaign. Artisan ales spoke to beer drinkers around the world, enticing enthusiasts to come in and enjoy the hops via posters, digital banners, social media and a custom education piece.
Blackboard Specials Playing off popular food signage trends, Agency Creative designed a series of chalkboard specials for TGI Fridays™ that added an authentic feel to the art. The series incorporated the look into posters, menu inserts, outdoor boards, FSI, newspaper inserts, digital banners and email.
Aperol TGI Fridays™ asked Agency Creative to help launch a worldwide campaign promoting Aperol Spritz—the ultimate summer drink! Our promotional materials brought a burst of sunshine and flavor to the Fridays™ table tents, menu inserts, promotional coaster and social media posts.