Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.
Challenge As an innovative medical device maker known for their leading technology in surgical orthopedics, Stryker turned to Agency Creative to help make an impression on an important audience—neurosurgeons, spine surgeons and ENTs.
Solution We created a brand strategy that positioned Stryker’s line of Neurosurgical, Spine, ENT (NSE) and Navigation products as offering a Superior Experience when it comes to neurotechnology. We showcased their product innovations and expertise in well-branded collateral and a lead-generating website.
Results Our integrated approach helped unify Stryker’s product offerings to better connect neurosurgeons with the Stryker brand. The design and messaging articulated precision and expertise, while helping to extend Stryker’s new corporate identity and establish the brand in a critical market.