Erika is first and foremost, a storyteller. And, like any good storyteller, she knows her audience. Coupled with her creative ambition is a vast knowledge of consumer behaviors. Luckily, the two go hand in hand, complimenting each other from start to finish and then some. It’s this approach that drives her to craft emotionally innovative campaigns. It’s a need to understand. It’s a need to relate. It’s pushing beyond the numbers and finding a piece of herself in every market.
Outside the office you can find Erika hunting down the newest Dallas restaurants or spending time with her King Charles Cavalier puppy.
Color coordinating my closet
Philadelphia Sport Fan