Max Lefeld

    Multicultural Creative Director


    Passionately creative, precisely strategic, with a dash of biting wit; one thing’s for sure, Max’s visionary approach delivers results. His career began 30 years ago in Venezuela as a copywriter at Lintas. He then went on to leading agencies including Leo Burnett, JWT, working on Latin American regional projects for global brands like Coca-Cola, P&G, Kraft, Heinz and Kellogg’s. In 1995, Max moved to the US to lead Hispanic creative for Publicis USA. From there, he became Chief Creative Officer at a top national independent agency working on Nissan, Budweiser, Bank One and the Dallas Mavericks, among others. His work has crossed cultural barriers and has been recognized through countless awards.


    Apasionadamente creativo, estratégicamente preciso y con un poco de ingenio mordaz; Una cosa si es segura, es que el enfoque visionario de Max, trae resultados. Su carrera comenzó hace 30 años en Venezuela como redactor creativo en Lintas. Luego pasó a trabajar en agencias líderes como Leo Burnett, JWT, en proyectos regionales latinoamericanos para marcas globales como Coca-Cola, P&G, Kraft, Heinz y Kellogg’s. En 1995, Max se mudó a los Estados Unidos para liderar la creatividad hispana para Publicis USA. A partir de allí, se pasó a ser Chief Creative Officer de una importante agencia nacional independiente trabajando para marcas como Nissan, Budweiser, Bank One y los Dallas Mavericks, entre otras. Su trabajo ha cruzado barreras culturales y ha sido reconocido con innumerables premios.


    Understanding client needs
    Finding key cultural insights


    Relationship building
    Get-it-done attitude


    Gardening and landscaping
    Urban chicken ranching
    Lettering and graphic design

    Hispanic Marketing: The Intersection of Cultures | Agency Creative - Hispanic Marketing Blog

    Hispanic Marketing: The Intersection of Cultures

    It’s been said that the more time you spend at a certain place, the more you become “from” that place. You get so ingrained in the culture and familiar with habits and hospitality... READ THE BLOG

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