Challenge & Solutions
LIFT is a Dallas non-profit that helps adults with basic literacy, ESL programs and GED prep. To maximize corporate and private donations, Agency Creative refreshed their positioning followed by a killer campaign designed to raise awareness (and dollars!) for their critical mission. The catch…their most important fundraiser, Toast to Literacy, was only three weeks away. We subsequently built a two-pronged strategy focusing on how literacy impacts the individual learner, as well as the positive ripple effect it creates on their families, their communities and all of North Texas. Two short (and caffeinated) weeks later, we rolled out a new campaign called Literacy Changes Lives anchored by an award-winning video.
The new campaign not only helped LIFT exceed their fundraising goals with a 46% increase in donations, it also increased volunteers by 5%. The experience exceeded our expectations of the amazing difference LIFT is making.