After over 30 years as the established name for private aviation services, Million Air Dallas needed a new look to elevate the brand and better convey the expertise and attention to detail every client receives.
We developed a new identity, website, collateral and digital campaign that told clients you don’t just fly with Million Air, you arrive.
A fresh, cool color palette and light, airy lifestyle imagery paired perfectly with the tagline “you have arrived” to elevate the brand at every touch point.
To authentically connect with the DFW market, photography had to be both high-end and down to earth. We delivered, capturing the private jet experience as much as their high-flying service.
Million Air Dallas’ lead generation has taken off, boosted by a 125% increase in web traffic after the first month and a 50% average increase each month after.