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TGI FridaysTM | International Advertising Case Study
Stack House Burgers is Launched
TGI FridaysTM has restaurants in Brazil, Egypt, Malaysia, Sweden, Ireland, Singapore and beyond. How do you develop food and drink promotions that can speak effectively to such diverse cultures and languages? You call on Agency Creative. And that’s exactly what FridaysTM International Advertising Team did. The result? An ongoing relationship that continues to serve up fresh, appetizing messaging to a global market.
“Our promotions need to translate into several dozen languages and even different alphabets. It requires the special set of skills and the kind of nimble response that Agency Creative delivers each and every project.”
International Director of Marketing Communications
Promotional Strategy Agency Creative worked with the FridaysTM International Advertising Team to develop an effective multicultural strategy that leveraged their new Stack House Burgers—gourmet burgers featuring exciting new taste combos.
Poster Agency Creative developed a wide variety of marketing elements to communicate the Stack House launch. We shot the burgers from a dramatic low angle to show every stacked up layer at its mouthwatering best!
Menu Insert Collateral items for the Stack House promotion includes an appetizing menu insert to tantalize and tempt the FridaysTM guests.
Outdoor Out-of-home advertising for this international promotion includes a simple, food-focused outdoor board.
E-blast An e-blast template was also developed to promote these delicious upscale burgers to guests in each FridaysTM market.
FSI A colorful freestanding insert and newspaper ads marketed the Stack House promotion in traditional media.
Digital Banners Web banners were created so each market could advertise the new Stack House menu.
Results The Stack House Burger international marketing initiative proved to be the single-most popular and successful menu promotion of 2012. Franchisees reported increased store traffic and a noticeable uptick in restaurant receipts.