Find the media dollars that aren’t paying back.
We show multi-site healthcare groups where spend is leaking, location by location and channel by channel, and where to move it.
Ask us how, book a brief callTalk with our team about where your media spend may be leaking.
Small leaks become big numbers at 100+ locations.
At 100, 200 or 500+ locations, small inefficiencies add up. The challenge usually isn't spending less. It's knowing where the next marketing dollar will produce the greatest return.
30%–40%
Potential media waste
$519 → $96
Blended CAC in a De Novo launch program for a 160+ location DSO
You may have a media waste problem
Four signs your budget is leaking.
Most marketing reports track leads, clicks and appointments. Few show whether that investment is creating profitable growth.
Capacity
Locations near capacity still receive heavy media investment.
Acquisition value
You know your cost per lead, but not your cost per profitable patient or client.
Legacy budgets
Budgets follow historical spending instead of each location's opportunity.
Attribution
Your agency reports campaign results but can't connect spend to revenue and contribution margin.
How we find
media waste.
We look at five areas to find where marketing dollars generate activity without producing enough business value.
OUR FIVE FOCUS AREAS
Media mix
Where you invest, and which channels drive meaningful results.
Location-level spend
Which locations may be overfunded, underfunded or beyond capacity.
Attribution
Whether marketing connects to appointments, care plans and revenue.
Acquisition economics
What you pay to acquire patients, and whether they produce enough value.
Budget allocation
Where moving existing dollars could produce a greater return.
$519 to $96 blended CAC across a 160+ location DSO.
More than
80%
reduction in blended CAC
BEFORE
$519
after
$96
See the full case study
Stop optimizing for the wrong number.
Cost per lead hides what a patient is worth.
Leads and appointments don't answer the question your operating partners care about most:
What does it cost to acquire a profitable patient or client?
A routine visit and a complex, high-value care plan aren't worth the same, yet most marketing reports treat them as if they were. We connect acquisition spend to financial outcomes, so you optimize for value instead of lead volume.
RADAR shows where each location’s next dollar should go.
Our portfolio investment intelligence platform weighs five factors, so budgets can follow business opportunity.
POWERED BY RADAR
01
Capacity
Can the location take more demand?
02
Acquisition cost
What does it cost to acquire a patient or client in this market?
03
Patient & client value
Which locations, services and audiences produce the most value?
04
Channel efficiency
Which media investments produce value, not just volume?
05
Growth opportunity
Where could added investment produce the greatest return?
FINANCIAL IMPACT
Cut acquisition cost 15%. And EBITDA moves.
Small efficiency gains compound across dozens of locations. Media dollars you stop wasting can contribute to stronger margins.
You know what you’re spending.
Find out what you’re wasting.
Your marketing budget may not need to be bigger. It may just need to work harder. Let’s talk about where it’s leaking.
Book a brief call