Instant Power introduced a completely different product to the market – the ECO Clog Preventer, a family-safe, eco-friendly solution that prevents clogs. This new product launched in Lowe’s, Walmart and Amazon in two test markets and needed significant marketing support with a powerful message that would resonate with the “green and clean” audience. Our creative advertising agency in Dallas crafted a compelling campaign that spoke to the idea of easily weaving this product into a consumer’s normal cleaning regimen while appealing to their sense of environmental and social responsibility.