Connected TV and Programmatic Ad Buying | Agency Creative Media Buying

Smarter Media Buying. Genius Targeting.

Precision counts in your Media Buying & Planning

PROBABILISTIC SIGNALS

Most media buying used to rely on probabilistic signals. For example, if someone browses for baby clothes, a cookie tags them as a “new parent.” However, this doesn’t account for grandparents, neighbors, or coworkers shopping for baby clothes. It only tells part of the story.

DETERMINISTIC SIGNALS

Agency Creative uses deterministic signals to better understand consumer behavior. For instance, lets look at that same customer buying baby clothes. We see that they are linked to a loyalty program that tracks their purchases over time. By reviewing their purchase history, we see no signs of them being a new parent, such as buying baby food or diapers, but they did buy a gift bag and card. This suggests the baby clothes were a gift, so we don’t place them in a “new parent” segment. This precision allows Agency Creative to target and communicate with consumers accurately, ensuring relevant messaging.

Media buying and planning capabilities.

Programmatic Display
Connected TV
Broadcast
Out of Home
Paid Social
Google Paid
Search/Retargeting
Podcast and Audio
Print

Predictive Targeting

So how do you reach people if privacy regulations hinder or completely exclude groups of people from awareness? Our partner, AdTheorent, builds custom machine learning models using historic and real-time data to predict future actions for each campaign. We can pinpoint consumers utilizing a combination of demographic, psychographic, and behavioral data sets. We can also integrate Amazon shopper data into our approach. This provides an unbeatable solution, custom tailored for challenger consumer brands striving to capture market share. AdTheorent’s predictive platform learns who will convert and identifies what factor is driving performance. This becomes more important overall but is especially relevant in Healthcare Related Campaigns.

demographic, psychographic, and behavioral data sets. We can also integrate Amazon shopper data into our approach. This provides an unbeatable solution, custom tailored for challenger consumer brands striving to capture market share. AdTheorent’s predictive platform learns who will convert and identifies what factor is driving performance. This becomes more important overall but is especially relevant in Healthcare Related Campaigns.

Geo Intelligence

The power of predictive targeting combined with location. Suddenly, you can reach consumers who are currently at, or have recently been to, a specific location and have the highest probability of a desired action.

Cross-Environment Mapping

Using contextual and other privacy-friendly signals, we can now offer cross-device, relationship and visitation targeting by using AI to find the connections between devices and their locations.

But what about cookies?

With AdTheorent as our partner, we don’t just rely on cookies or one-to-one advertising anymore. By ingesting aggregated and statistical data for modeling and targeting, cookies are no longer needed. Not to mention, AdTheorent positions us very well with privacy-friendly unified IDs so we don’t have to worry about intruding on anyone’s privacy.

As you can see, you need a partner that can take the guesswork out of programmatic buys so that you’re not only armed with the right impressions but also with the right insight to read those impressions.

Not all data-driven media buying is created equal.

When it comes to programmatic CTV we need to control ad frequency and maximize efficiency which saves money and avoids wasted impressions. Controlling the ad frequency is key to boosting household reach. But what makes those connections deeper? What makes them more effective? Especially in our increasingly privacy-regulated world.

Our award-winning partner, AdTheorent, brings machine learning-powered programmatic with a new strength in media buying that wasn’t thought possible just a few years ago. Here’s how AdTheorent, as our partner, can help us navigate privacy regulation and ID resolution, while simultaneously leveling up to more effective connections that can go across the funnel, not just the top.

With CTV, we’re not at the tipping point. We’ve tipped.

The cable bundle is in full decline. Cord cutters otherwise known as Connected TV (CTV) are going full stream ahead.

Powered by massive consumer shifts and a surge in ad-supported streaming, the way media is purchased has completely changed. In fact, ad-supported streaming has officially surpassed that of cable TV as of 2022 and that gap only grows each year. By 2027, there will be TWICE as many Ad Supported Video on Demand (or AVOD) viewers as pay TV viewers according to eMarketer and Insider Intelligence. That means 195 million AVOD versus 91 million pay TV viewers. Think of the potential that you may be missing out on.

The cable bundle is in full decline. Cord cutters otherwise known as Connected TV (CTV) are going full stream ahead.

Four strong reasons why your focus should be on CTV

Easier campaign optimization and video campaign flexibility
Scalability
Improved return on investment (ROI) and return on ad spend (ROAS)
Ability to control ad frequency.

As you can see, CTV matters and it continues to matter more each day where every marketing dollar is fully scrutinized. That’s why you need an agency partner who understands navigating media buying in such a complicated and variable environment. Programmatic CTV can give you more reach, more accuracy and more of the funnel than you ever realized was possible.

So why hire us as your media partner?

Predictive insights

Not just data driven but AI-powered to integrate efforts to transform campaigns from unpredictable into spotlight moments, ensuring maximum ROI.

Agility with experience

Navigating the media buying landscape calls for a team that can crush any challenge with fast-twitch reflexes.

Proactive optimization

A dynamic approach that keeps your media strategies finely tuned for maximum impact.

This is the year of streaming live sports
We bring this up for a very important reason. Live sports streaming has emerged as a true game changer in CTV. 49% of advertisers report that they have increased live sports allocations on CTV. It is truly a brand-safe, premium environment that we can rely on to provide a wealth of targeted impressions with incredible accuracy.

AdTheorent Awards

2024 Adtech platform

2023 Best Buy-Side Programmatic Platform

2023 North American Product Leadership Award

MMA Smarties: Geo-Targeting Campaign

2023 Martech Breakthrough Award: Programmatic Marketing Innovation

Reviews

    
 
 
        
   Michael Tucker 
 
 
 
  After many years of doing our own creative work and marketing, we took the plunge to hire professionals. We met with a few agencies before deciding and we were initially incredibly impressed with Agency Creative. From the beginning, the team worked to understand our business and sort through 'who we are' using their process. Meeting after meeting, we were taken aback by the depth and time they spent learning 'us'. We joke internally that they may know our business better than we do! We really enjoying the working relationship that has developed and they're part of our team. Something that truly resonates with us is the blend of creativity, technology, and just smarts that exist at the company. The value their team brings to our company is immeasurable and we can't foresee working without Agency Creative as we move forward.
  
 
       
   Juanita Boyd 
 
 
 
  Mark and his team are very talented and creative.  They are great to work with and passionate about what they do.
  
 
       
   Emily Austin 
 
 
 
  Agency Creative has been an invaluable partner for our brand. From day one, they have demonstrated a level of strategic thinking and thought leadership that has surpassed our expectations.

Their ability to understand and align with our vision is simply remarkable. It is evident that they invest time and effort into comprehending our brand values, target audience, and objectives. This deep understanding allows them to create highly effective marketing campaigns.

What sets Agency Creative apart is their unwavering commitment to excellence. They take the time to listen to our feedback and actively engage in collaborative discussions to ensure that every project is executed flawlessly. Their attention to detail and ability to execute on our vision is truly commendable.

Moreover, they don't just focus on short-term wins; they are dedicated to our long-term success. They continuously seek opportunities to enhance our brand's presence and expand our reach. With each project, they have demonstrated their passion and commitment to our partnership.

If you are seeking an advertising agency that goes above and beyond to deliver exceptional work, I highly recommend Agency Creative.
  
 
       
   Ken Burroughs 
 
 
 
  Awesome team and work done.
  
 
       
   Toni Miller 
 
 
 
  HerdX engaged Agency Creative for the initial launch of HerdX’s product in the marketplace. We were looking for a professional, experienced and knowledgeable team and found it with Agency Creative. They took the time listen to us and understand our business, the industry and customers so they could develop an effective marketing strategy that would meet our needs. Exceeding client expectations is their DNA. We have been pleased with the work they have done and continue to use them for our ongoing marketing service needs.  Highly recommend Agency Creative.
  
 
       
   Chris Morrison 
 
 
 
  The entire Agency Creative (AC) team was extremely professional in their approach to our project. We interviewed 3 agencies before signing with AC and couldn't have been happier with 1.) Their engagement on the overall project. 2.) Their insight into our industry and 3.) How easy they are to work with!
I would 100% recommend them!
  
 
       
   Martin Loya 
 
 
 
  Working with Agency Creative has been a good experience. This team is pretty responsive and does a great job providing great creative pieces. While there may be some opportunity around digital media, the team is open to dialogue and feedback where we end up with a solid final product. Very professional and easy to work with. Would definitely recommend!
  
 
       
   Walter Boyd 
 
 
 
  Really pleased with our experience with Agency Creative - they are super creative, responsive, and spending a lot of time on our project learning our industry.  It's a good team, they know their stuff.
  
 
       
   David Lamberti 
 
 
 
  We have had a few opportunities to work with Mike and Mark.  We love their approach and their entire team is very helpful and accommodating.  Thank you for all your direction and we will definitively use you in the future!
  
 
       
   Kyle Lancaster 
 
 
 
  The folks at AC were excellent. I wasn't sure what to expect, as this was my first time to utilize an ad agency. I was very pleased with the process. They brought vast amounts of experience and energy to our project, and their team showed a real interest in learning as much about my company as they could. They created a plan which produced positive results. I highly recommend Agency Creative. Thanks for the partnership!