Unlock Audience Synergy
Data-Driven Media Buying & Planning
Discover the magic of audience connection. Our data-driven media buying & planning isn’t just about ads, it’s about unlocking synergy between your brand and your audience. Ready for a campaign that clicks?
Data-fueled targeting
Our comprehensive tech stack utilizes best-in-class tools to micro-target individuals, households, and businesses across channels.
Experience meets agility
Decades of expertise blended with cutting-edge data analysis help us navigate evolving buyer journeys.
Optimize, don't just autopilot
We actively manage campaigns, reducing ad spend and boosting ROI through continuous optimization, driven by a relentless pursuit of improved ROAS.
Our data-first approach as a top media buying agency involves using data continuously to:
Understand who to target and why.
Validate if we are targeting the right group of people for the right reasons.
Predict customer needs, desires, and future behaviors.
Offer insights into customer preferences and broader trends.
Develop personalized marketing strategies.
Connect TV Advertising
With streaming services on the rise, traditional cable TV is losing its grip. Don’t miss out on reaching your audience—nearly 90% of US households have internet-connected TVs. Plus, a significant chunk of consumers across all age groups can no longer be reached via linear TV ads. Let us help you thrive in this new era of TV advertising.
Users you can no longer reach via Linear TV
55+ – 40%
35 - 54 – 50%
18 - 34 – 62%
Precision Consumer targeting
By leveraging Adtheorent’s predictive modeling capabilities, we can effectively pinpoint consumers utilizing a combination of demographic, psychographic, and behavioral data sets. Furthermore, by integrating Amazon shopper data into our approach, we provide an unbeatable solution tailored for challenger consumer brands striving to capture market share. Even retargeting consumers with programmatic display ads post-TV exposure, reinforcing brand messages effectively.
Live Sports advertising
Sports now make up 30% of connected TV streaming, a figure expected to surge in 2024. Major players like AppleTV+, Amazon Prime, YouTube TV, and Netflix are integrating live sports into their strategies. This shift is not only disrupting traditional media but also reshaping the sports media landscape, with ongoing challenges in content distribution and ownership. The recent collaboration between ESPN, Fox, and Warner Bros on a streaming app has stirred controversy, leading Fubo to file an antitrust lawsuit. Expect fierce competition in live sports streaming this year. With more apps securing broadcasting rights, consider partnering with Agency Creative for ad space.
Media buying and planning capabilities
- Programmatic
- Connected TV
- Broadcast
- Out of Home
- Paid Social
- Podcast and Audio
Why hire AC as the media buying agency to manage and plan your next media campaign?
Data-driven insights
Integrate efforts to transform campaigns from unpredictable into spotlight moments, ensuring maximum ROI.
Experience and agility
Navigating the media buying landscape calls for a team that can crush any challenge with fast-twitch reflexes.
Proactive optimization
A dynamic approach that keeps your media strategies finely tuned for maximum impact.