Unlock Audience Synergy

Data-Driven Media Buying & Planning

Discover the magic of audience connection. Our data-driven media buying & planning isn’t just about ads, it’s about unlocking synergy between your brand and your audience. Ready for a campaign that clicks?

Deep audience dives

We go beyond demographics. Quantitative & qualitative research uncovers the “who, where, what, when, & why” for powerful, balanced media plans.

Media Buying & Planning Agency - Media Buying and Planning Agency - Agency Creative Dallas TX

Data-fueled targeting

Our comprehensive tech stack utilizes best-in-class tools to micro-target individuals, households, and businesses across channels.

Media Buying & Planning Agency - Media Buying and Planning Agency - Agency Creative Dallas TX

Experience meets agility

Decades of expertise blended with cutting-edge data analysis help us navigate evolving buyer journeys.

Media Buying & Planning Agency - Media Buying and Planning Agency - Agency Creative Dallas TX

Optimize, don't just autopilot

We actively manage campaigns, reducing ad spend and boosting ROI through continuous optimization, driven by a relentless pursuit of improved ROAS.

Our data-first approach as a top media buying agency involves using data continuously to:

Understand who to target and why.

Validate if we are targeting the right group of people for the right reasons.

Predict customer needs, desires, and future behaviors.

Offer insights into customer preferences and broader trends.

Develop personalized marketing strategies.

Connect TV Advertising

With streaming services on the rise, traditional cable TV is losing its grip. Don’t miss out on reaching your audience—nearly 90% of US households have internet-connected TVs. Plus, a significant chunk of consumers across all age groups can no longer be reached via linear TV ads. Let us help you thrive in this new era of TV advertising.

Users you can no longer reach via Linear TV

55+ – 40%

35 - 54 – 50%

18 - 34 – 62%

Precision Consumer targeting
By leveraging Adtheorent’s predictive modeling capabilities, we can effectively pinpoint consumers utilizing a combination of demographic, psychographic, and behavioral data sets. Furthermore, by integrating Amazon shopper data into our approach, we provide an unbeatable solution tailored for challenger consumer brands striving to capture market share. Even retargeting consumers with programmatic display ads post-TV exposure, reinforcing brand messages effectively.

Live Sports advertising
Sports now make up 30% of connected TV streaming, a figure expected to surge in 2024. Major players like AppleTV+, Amazon Prime, YouTube TV, and Netflix are integrating live sports into their strategies. This shift is not only disrupting traditional media but also reshaping the sports media landscape, with ongoing challenges in content distribution and ownership. The recent collaboration between ESPN, Fox, and Warner Bros on a streaming app has stirred controversy, leading Fubo to file an antitrust lawsuit. Expect fierce competition in live sports streaming this year. With more apps securing broadcasting rights, consider partnering with Agency Creative for ad space.

Media buying and planning capabilities

  • Programmatic
  • Connected TV
  • Broadcast
  • Out of Home
  • Paid Social
  • Podcast and Audio
  • Print

Why hire AC as the media buying agency to manage and plan your next media campaign?

Data-driven insights

Integrate efforts to transform campaigns from unpredictable into spotlight moments, ensuring maximum ROI.

Experience and agility

Navigating the media buying landscape calls for a team that can crush any challenge with fast-twitch reflexes.

Proactive optimization

A dynamic approach that keeps your media strategies finely tuned for maximum impact.

Reviews

Michael Tucker
Michael Tucker
After many years of doing our own creative work and marketing, we took the plunge to hire professionals. We met with a few agencies before deciding and we were initially incredibly impressed with Agency Creative. From the beginning, the team worked to understand our business and sort through ‘who we are’ using their process. Meeting after meeting, we were taken aback by the depth and time they spent learning ‘us’. We joke internally that they may know our business better than we do! We really enjoying the working relationship that has developed and they’re part of our team. Something that truly resonates with us is the blend of creativity, technology, and just smarts that exist at the company. The value their team brings to our company is immeasurable and we can’t foresee working without Agency Creative as we move forward.
Juanita Boyd
Juanita Boyd
Mark and his team are very talented and creative. They are great to work with and passionate about what they do.
Emily Austin
Emily Austin
Agency Creative has been an invaluable partner for our brand. From day one, they have demonstrated a level of strategic thinking and thought leadership that has surpassed our expectations. Their ability to understand and align with our vision is simply remarkable. It is evident that they invest time and effort into comprehending our brand values, target audience, and objectives. This deep understanding allows them to create highly effective marketing campaigns. What sets Agency Creative apart is their unwavering commitment to excellence. They take the time to listen to our feedback and actively engage in collaborative discussions to ensure that every project is executed flawlessly. Their attention to detail and ability to execute on our vision is truly commendable. Moreover, they don’t just focus on short-term wins; they are dedicated to our long-term success. They continuously seek opportunities to enhance our brand’s presence and expand our reach. With each project, they have demonstrated their passion and commitment to our partnership. If you are seeking an advertising agency that goes above and beyond to deliver exceptional work, I highly recommend Agency Creative.
Ken Burroughs
Ken Burroughs
Awesome team and work done.
Toni Miller
Toni Miller
HerdX engaged Agency Creative for the initial launch of HerdX’s product in the marketplace. We were looking for a professional, experienced and knowledgeable team and found it with Agency Creative. They took the time listen to us and understand our business, the industry and customers so they could develop an effective marketing strategy that would meet our needs. Exceeding client expectations is their DNA. We have been pleased with the work they have done and continue to use them for our ongoing marketing service needs. Highly recommend Agency Creative.
Chris Morrison
Chris Morrison
The entire Agency Creative (AC) team was extremely professional in their approach to our project. We interviewed 3 agencies before signing with AC and couldn’t have been happier with 1.) Their engagement on the overall project. 2.) Their insight into our industry and 3.) How easy they are to work with! I would 100% recommend them!
Martin Loya
Martin Loya
Working with Agency Creative has been a good experience. This team is pretty responsive and does a great job providing great creative pieces. While there may be some opportunity around digital media, the team is open to dialogue and feedback where we end up with a solid final product. Very professional and easy to work with. Would definitely recommend!
Walter Boyd
Walter Boyd
Really pleased with our experience with Agency Creative – they are super creative, responsive, and spending a lot of time on our project learning our industry. It’s a good team, they know their stuff.
David Lamberti
David Lamberti
We have had a few opportunities to work with Mike and Mark. We love their approach and their entire team is very helpful and accommodating. Thank you for all your direction and we will definitively use you in the future!
Kyle Lancaster
Kyle Lancaster
The folks at AC were excellent. I wasn’t sure what to expect, as this was my first time to utilize an ad agency. I was very pleased with the process. They brought vast amounts of experience and energy to our project, and their team showed a real interest in learning as much about my company as they could. They created a plan which produced positive results. I highly recommend Agency Creative. Thanks for the partnership!

Elevate your reach!

Get in touch, we’d like to talk.