Authentic Tex-Mex a Nacho Above


Authentic Tex-Mex a nacho above.

Mercado Juarez was founded in 1983 by the famous restaurateur Don Bowden having restaurants in Fort Worth and Arlington, Texas. Our new client, Scratch Hospitality, recently acquired the company with plans to open 20 additional locations.

Not only cooking their food with the freshest ingredients, made from scratch meals and cooked over an open Mesquite-fire grill, the one thing no one seems to forget is their fresh salsa served warm that is made from a multi-generational family recipe. Their food is more Mex than Tex, offering authentic Mexican dishes.

“What an honor for us to be working with a restaurant brand that has such an amazing history of serving only the best Mex-Tex dishes,” said Toan Dang, Creative Director at Agency Creative. “They are the real deal when it comes to authentic Mexican food. With an established brand name, our team has been excited about this opportunity of enhancing their brand image and messaging.”

Scratch Hospitality’ leader and visionary, Marcus Pasley, is an acclaimed chef who earned his degree from the Culinary Institute of America in Hyde Park, New York. Prior to developing and opening four restaurant concepts in Fort Worth, he honed his craft working at some of the most notable restaurants in Vail, Hawaii, Alaska, Seattle and Glen Rose. This is his first foray in managing a Mexican food brand.

“Agency Creative has fully embraced the Mercado Juarez brand,” stated Marcus Paslay, Owner and Executive Chef of Scratch Hospitality. “Their insights and recommendations for our restaurant concept have proven to be pivotal in the development of the new branding campaign. I’m confident with the success we will see going forward.”

We’re looking forward to the upcoming launch of our newly-created brand campaign. We’re confident it will capture the attention of DFW consumers while generating an increased number of guests within their restaurants.

Learn how Agency Creative can help boost your brand by calling us at 972.488.1660  or by contacting us online.

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