Agency Creative embarks on a journey with Liberty Burger
Liberty Burger, founded by siblings Mariel, Marco, and Gene Street, Jr. — children of renowned restaurateur Gene Street, Sr. — has hired Agency Creative to spearhead a brand refresh and boost awareness for their four DFW locations in addition to the Jackson Hole, Wyoming and Bozeman, Montana locations. Known for its premium, sustainably sourced burgers, Liberty Burger is looking to elevate its presence in the fast-casual dining space and attract a broader audience.
Agency Creative will work closely with Liberty Burger to modernize its visual identity while preserving the brand’s core values. The refresh will include revamped messaging and a cohesive digital strategy designed to enhance customer engagement. In addition, the collaboration will focus on refining Liberty Burger’s social media and digital campaigns to drive stronger brand recognition online.
“We’re excited to work with Agency Creative to bring a fresh look to Liberty Burger while staying true to our roots,” said co-founder Mariel Street. “Their expertise will help us reach new heights and connect with even more guests who love what we stand for.”
The partnership will also extend to improving in-store branding elements such as point of sale and signage, ensuring a consistent and engaging guest experience. A key component of the strategy will be developing a more user-friendly website to meet the demands of modern consumers.
“Our team is excited to be working with such an iconic brand. Liberty Burger’s brand perception is off the charts. However, top-of-mind awareness is the primary area we will be focused on,” stated VP Client Services, Scott Schindele. “The Streets are wonderful people and their passion for the brand is contagious.”
Learn how Agency Creative can help boost your brand by calling us at 972.488.1660 or by contacting us online.