How to Market Your Brand for the Holidays


[vc_row][vc_column][vc_column_text]As the holiday season is fast approaching, it’s crucial that your business makes a splash. It seems nearly everyone has a product or service for sale once December comes along! That’s precisely why transforming your brand is more important than ever. Here’s how you can make it happen:

Don’t be afraid to get creative. Harness your creative energy and channel it into marketing efforts. Design and print special holiday edition packaging and gift wrap for online orders. Or create a fun and quick email campaign for your repeat customers. Whatever it is, that extra creative step makes a massive impact on those of us who get overwhelmed with choices.

Let’s not forget why the holidays are special. The spirit of giving and benevolence certainly don’t come around often. Let’s bask in it while we can. It’s guaranteed that your customers are looking for a way to give back during the holidays. But again, the choices can be overwhelming. So why don’t you make it easy for them? Offer a charitable donation in exchange for a discount or for one of your products. Or start a “round-up program” where you round up all purchases and donate the difference. Your customers will undoubtedly appreciate it – and so will the charity!

Social media is about storytelling. You aren’t blind. Like everyone else, you can see just how bad social media advertising can be. It’s boring. It’s uninspiring. It’s lazy. The holiday season is a perfect opportunity to introduce a new product or tell your customers about a special sale in an exciting way. And let’s face it, we all have a lot of downtime once Thanksgiving comes around. Engage with potential customers by telling them a story. Film how your product is made and post it. Tell them what inspired you in a video message. It’s up to you. Just be sure it comes from the heart.[/vc_column_text][/vc_column][/vc_row]