Have you left a particular meeting not knowing what a word meant? We created this blog full of digital and social media terms with definitions to help you stand out in meetings.
WEBSITE
METRICS:
Sessions– the number of times your website/a page on your site is visited
ATTRIBUTES:
Medium– how a user got to your website
Examples of different types of mediums:
- Cost per Click (CPC)– refers to the actual price you pay for each click
- Direct
- Orangic
- Pay per Click (PPC)– refers to the actual price you pay for each click
- Referral
Device Type– is the type of device that the user is using whenever they are viewing your website
Examples of different types of devices:
- Tablet
- Mobile
- Desktop
Operating System – the operating system a user is using when they visit your website – depends on the device they have
Examples of Operating systems:
- Android
- Blackberry
- Chrome OS
- Firefox OS
- iOS
- Linux
- Macintosh
- Tizen
- UNIX
- Windows
Browsers– is the browser a user uses to access your website – the user chooses this based on their device presents
Examples of web browsers:
- Android WebView
- Blackberry
- Chrome OS
- Firefox OS
- iOS
- Linux
- Macintosh
- Tizen
- UNIX
- Windows
User Type– is referring to a user, who is either a returning visitor – meaning they have visited your website before, or a new visitor – meaning they have never visited your website before to year webpage
Examples of sources:
- Bing
- Yahoo
METRICS:
Emails Sent– refers to the total number of emails that have been sent out
Successful Deliveries– refers to the actual number of emails that were successfully delivered to an inbox – meaning any addresses that bounced are not counted
Bounces– refers to the number of emails that were not successfully delivered. This could be due to receiving a false or incorrect email address or delivery issues
Delivery Rate– this rate is calculated by the successful deliveries divided by the total of emails sent. The percentage of emails successfully delivered
Open Totals– the total number of times your email is opened. If 1 person opens it 10 times, each open by that person is counted
Unique Opens– is the number of recipients who have opened your email at least once, if 1 person opens it 10 times, that only counts as 1 open
Open Rate– is the percentage of people who opened your email. This is found by dividing the total opens by the total successful deliveries
Click Totals– this tells you the total number of times a person clicks on a link or button in the email if they click it 5 different times, each click is counted
Unique Clicks– is the number of recipients who have clicked anything in the email. If a person clicks 5 different times, that only counts as 1
Click Rate– is the percentage of people who clicked on a link/button in your email. This is found by dividing the total clicks by the total successful deliveries
Unsubscribes– the number of people who decided to unsubscribe to your mailing list after receiving the email
ATTRIBUTES:
Campaign Name– this is the name you have chosen to give your email. It is simply a title within your mail provider to identify it
GOOGLE ADS
METRICS:
Cost– is the total amount of money spent on ads
Avg. CPC– the average amount you are paying per click on your ads
Avg. Position– the average position your ad is appearing in the search results. 1 is the first listing
Impression– the total number of times your ad is seen – doesn’t have to be clicked
Impression Share– is the percentage of impressions that your ads received compared to the total number of impressions that your ads could get. Impressions divided by total eligible impressions. So, if 80%, your ad was shown 8 out of 10 times someone searched a term you bid on. Bid, UX, and quality score affect this
Unique Opens– is the number of recipients who have opened your email at least once, if 1 person opens it 10 times, that only counts as 1 open
Clicks– total number of times someone clicked on your ad
Click Through Rate (CTR)– is the number of clicks ads receive per the number of impressions. This is calculated by the total number of clicks divided by total impressions
Conversion– is a completed activity, online or offline, that is important to the success of your business, this is set up in your google analytics – often purchases, call or form submission
Cost per Conversion/CPA– out of the total amount spent, how much have you spent to inquire a conversion. This calculated by total ad spend divided by total conversions
Conversion Rate– is the percentage of visitors that come to your website that complete a desired goal
Lost Impression Share– is the percentage of impressions you lost out on due to insufficient budget
Lost Impression Share (Rank)– is the percentage of impressions you lost on due to low ad rank
ATTRIBUTES:
Campaign– is the name of the campaign
Keyword– the words that are chosen to signal your ads to be served when the user searches those specific words/terms
CALL TRACKING
METRICS:
Calls– total number of calls received from an ad
Ring Time– is the average length of time the phone rang before the call was answered
Talk Time– is the average length of time spent on the phone call talking
ATTRIBUTES:
Name– the name listed in caller ID
Source– is the beginning point that the call was driven from, (such as your website, online ad, brochure, etc.)
Audio– this link allows you to listen to the audio recording of that specific call – copy and paste into a web browser, and this URL will then play you the audio of the phone call (if enabled)
