After many clinical trials, Allied BioScience had developed a technology that killed pathogens at a molecular level at unprecedented extended periods – five months and more. The number of lives this technology could protect from deadly diseases and death, were incalculable. The company also discovered their surface-coating killed the norovirus. Furthermore, their recent clinical trials were found to also kill the COVID-19 virus.
The initial brand did not represent the innovative company it had become. Given they had developed a truly disruptive technology, the company needed a leadership messaging and branding that elevated its brand equal to their breakthrough technology.
Beginning of the Brand Transformation
Agency Creative’s first priority was to create a new logo that set the stage for their new branding launch.
We first created a brand positioning strategy to convey the fact that Allied BioScience had developed a game-changer technology. We then created a leadership-based message that guided the new brand voice and tone for the company. Once the foundation was laid, Agency Creative began developing a series of integrated marketing tactics including a new website, trade show marketing, print advertising, social media and more.
“I am proud of the brand Agency Creative has developed for us. Not only did it establish us as the leader, it generated tremendous attention for our company. Their team are consummate professionals.”
CEO OF ALLIED BIOSCIENCE
Allied BioScience has entered categories beyond their original goals. The company has grown 600% it’s original size and had generated global awareness and interest.