Caron has 50-plus years of experience touching thousands of lives. In fact, they have helped put more individuals in recovery each year than the country’s best-known drug and alcohol rehab clinics.
The CHALLENGE
Caron had strong brand awareness in the Northeast, but was virtually unknown in the Texas market where it had just opened a new treatment center in 2009. As a new brand in the DFW area, Caron needed to rapidly build awareness and generate patient leads.
The SOLUTION
Agency Creative developed a two-prong media plan consisting of clean, high impact outdoor boards on key commuter highways and poignant first-person testimonial radio spots. In addition, the agency was invited to upgrade their recruitment collateral and refresh their many treatment centers’ websites for facilities across the country.
The RESULTS
The campaign was up and running in a matter of days. Awareness increased by 35% and phone call volume increased by 70% within the first 6 months.
