Caron has 50-plus years of experience touching thousands of lives. In fact, they have helped put more individuals in recovery each year than the country’s best-known drug and alcohol rehab clinics.
Caron had strong brand awareness in the Northeast, but was virtually unknown in the Texas market where it had just opened a new treatment center in 2009. As a new brand in the DFW area, Caron needed to rapidly build awareness and generate patient leads.
Agency Creative developed a two-prong media plan consisting of clean, high impact outdoor boards on key commuter highways and poignant first-person testimonial radio spots. In addition, the agency was invited to upgrade their recruitment collateral and refresh their many treatment centers’ websites for facilities across the country.
The campaign was up and running in a matter of days. Awareness increased by 35% and phone call volume increased by 70% within the first 6 months.
I was looking for an agency to help Caron build brand recognition in the Dallas area. It was very important to me that the agency knew the Dallas market intimately and that they were inspired by Caron’s mission. Agency Creative fit that bill and hit a homerun with our new ad campaign.