The Dallas-Fort Worth Hospital Council enhances hospital value by continually promoting patient safety and cost effective, quality healthcare in the DFW area. Driven by industry leaders, the DFW Hospital Council has provided education, networking opportunities and competitive intelligence to North Texas hospitals for over 45 years.

The CHALLENGE

Students with young mothers of lower socioeconomic backgrounds were entering North Texas schools drastically behind in basic education and relationship skills. Many of these moms lacked the know how to give their newborns proper developmental care, creating these developmental delays. Dallas Mayor, Mike Rawlings, partnered with our client, DFW Hospital Council, to find a solution. Their biggest challenge: reaching these new young mothers on a limited budget.

The SOLUTION

First, the Agency Creative team met with PhDs and learned the process of engaging baby’s sense of sight, sound, touch, taste and smell. We then held focus groups with young mothers to gain insight to their awareness and knowledge of early brain development. Armed with knowledge, we put the DFWHC brand through our Chemistry process. What came out was a strategically-driven, multi-cultural awareness campaign called Growing Little Minds.

Designed to be fun yet educational, the creative featured attractive animations that could easily be understood by these young mothers. We launched the campaign with an integrated approach consisting of a multilingual interactive and educational website, multicultural social media, retail education materials, influencer activations, PR/media events and more.

The SOLUTION

Agency Creative developed a two-prong media plan consisting of clean, high impact outdoor boards on key commuter highways and poignant first-person testimonial radio spots. In addition, the agency was invited to upgrade their recruitment collateral and refresh their many treatment centers’ websites for facilities across the country.

Responsive Website

We developed a bilingual interactive website with information about newborn care, tips, videos, a hub for social content and community resources for new parents.

VISIT THE WEBSITE

 

Promotional Collateral

In-store posters and postcards were created to target new parents as they shopped in baby stores. Over 8,500 branded compressed towels were included in 52 North Texas hospital welcome packets given to new parents.

Media Coverage

Public relations and media initiatives were also activated, in particular a press conference led by Mike Rawlings, Mayor of Dallas, and Steve Love, President and CEO of DFWHC, announcing the Growing Little Minds initiative. The event was also attended by the campaign’s community influencers and in addition to both English and Spanish TV/Radio outlets leading to heightened awareness of the initiative across North Texas.

NBC5 DFW
 
Fox 4 - Award-Winning Dallas Marketing and Advertising Agency | Agency Creative based in Dallas TX
 
Univision
 
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  • We are always confident that Agency Creative will produce amazing work with great results.

    Stephen Love President & CEO, DFWHC

The RESULTS

The campaign was up and running in a matter of days. Awareness increased by 35% and phone call volume increased by 70% within the first 6 months.

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  • We are always confident that Agency Creative will produce amazing work with great results.

    Stephen Love President & CEO, DFWHC
129
increase in social media followers weekly
90
video completion rate

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