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Agency Creative Hires Bart Hirneise as Executive Creative Director

A Partnership Thirteen Years in the Making

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Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

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How Being Emotional is Good for Brands

Identifying Your Brand’s Emotional Selling Point

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The founder of Revlon cosmetics, Charles Revson, understood marketing better than most. “In the factories we make perfume,” he once said, “but in the stores we sell hope.” Revson understood the difference between a brand’s unique selling point and its emotional selling point (ESP).
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