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Social Media Marketing Case Study: GoBowling.com
Arlington’s Bowling Proprietors Association of America (BPAA), gets new website rolling with a social campaign
GoBowling.com needed to create national awareness and boost participation in the game of bowling. So they turned to our Dallas-based advertising agency. We helped develop and manage a fully-integrated Social Media campaign to expand their network of bowlers and bowling fans.
“In just 15 weeks of our social campaign, Agency Creative has yielded more than 2,000 sweepstakes opt-ins, 2,600+ Facebook likes and over 1,100 Twitter followers, brought new customers to our bowling centers and built awareness for the brand of bowling.”
Vice President of Business Development
Social Media Management & Strategy Our Social Media strategists designed a robust social campaign utilizing Facebook, Twitter, YouTube and weekly blogs to create followers and capture leads.
Monthly Sweepstakes We gathered opt-ins by promoting monthly sweepstakes items through GoBowling.com and its Facebook page.
Website Updates Our Social Media Strike Force developed monthly slider updates, opt-in pages and click-through buckets for the GoBowling.com site.
E-blasts Monthly sweepstakes reminders were sent to our growing list of GoBowling.com opt-ins.
Daily Facebook Posts Our social media management team kept the conversation going with daily posting and interaction.
Frequent Tweets We advanced the conversation with provocative Tweets and dynamic link sharing.
Results In the first 15 weeks, the coordinated GoBowling.com Social Media campaign received 2,000+ opt-ins, 2,800+ Facebook likes and 1,500+ Twitter followers. Local bowling centers receive new daily leads through this Social Media outreach.