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Tech Marketing Case Study: KS2 Technologies
The rebranding of a technology company
KS2 had outgrown their previous brand image. It felt small-time and they were now big-time. They needed a cohesive, high-quality brand image that would make them look like the established reseller of IBM and Oracle solutions that they knew they were. Who did they snag to get the job done? Agency Creative.
“We needed more than a facelift, we needed Agency Creative to peel back the layers and help us discover who we can be in the I.T. marketplace.”
Strategy Agency Creative worked with the KS2 executive team to unlock their brand essence. What they uncovered was a nimble IT resource with the experience and vision to turn things around. The strategy eventually found its expression in KS2’s new tagline: Envision. Execute. Soar.
Logo The redesigned KS2 logo needed to feel powerful, yet approachable. This colorful, curvilinear trademark signifies the smooth, seamless experience that clients enjoy when they enlist the IT talents of the KS2 team.
Brand Imagery The KS2 bird represents the agility and swiftness of their IT team to help businesses take off and soar.
Website This responsively designed website looks as good on a smartphone as it does on a large desktop monitor. The colorful, stylish design features cutting-edge parallax scrolling for an enhanced user experience. This website recently received a gold MarCom award.
Sales Collateral Sales materials transform the KS2 bird and other brand assets into hardworking tactics that take brand perceptions to a new level.
Email Art meets science in hardworking email blasts promoting executive luncheons and trade shows. Strategic content ensures a higher rate of opens and opt-ins.
Brand Standards To guarantee that this smart new brand look and strategy is always on the mark, Agency Creative developed a brand standards guide with design do’s and don’ts.
Results The rebranded campaign was successfully launched at the IBM Connect tradeshow in Las Vegas where multiple new leads were generated.