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TGI FridaysTM | International Marketing Case Study
The launch of a international marketing campaign.
TGI FridaysTM needed a cohesive marketing campaign that would work worldwide. Who did they turn to? Dallas-based Agency Creative. The result was an integrated international marketing campaign that had it all— television commercials, customizable website, fun and more. All of which captured the infectious energy and fun of FridaysTM.
“We came to Agency Creative looking for help with a more branded message for our membership promotions. They listened to us and created a campaign that really captured the essence of our organization.”
International Director of Marketing Communications
Strategy Agency Creative worked with the FridaysTM International Marketing Team to develop a fun, culturally sensitive strategy. The message? Put some Friday in your weekday.
Website Here’s the latest update of the FridaysTM international website featuring their new hand-crafted look. This easy-to-customize open source website features big, mouthwatering photos of FridaysTM food, drink and fun. Responsive design allows the site to perform seamlessly on everything from smart phones to tablets to desktop computers.
Promotions Here is a sampling of some of the promotions we do for TGI FridaysTM throughout the year.
Chef’s Steakhouse Creations
This promotion was intended to show off FridaysTM as something more than just another burger bar. We named this upscale promotion and developed a variety of point sale, digital and out of home tactics.
This FridaysTM bar promotion features FridaysTM delicious new sangria recipe.Tasty, fruity and not too potent. Tactics included posters, menu inserts, digital ads and social posts.
Mother’s Day Promotion
This promotion was designed to put FridaysTM on the short list of places you would want to take mom on Mother’s Day. We developed point of sale, newspaper, digital ads and more.
Menu Redesign The fun and energy comes across loud and clear in a series of menus for lunch, dinner and the little ones.
TV This fun, spirited television commercial depicts a pan ethnic array of friends texting each other to meet up at FridaysTM. There is no on-camera dialogue, so each market only has to record a voiceover in the appropriate language or dialect. A commercial built to go global.
Outdoor Out-of-home advertising for the international market features groups of customers enjoying the food and fun of FridaysTM.
In-Store Marketing These playful coasters up-sell the bar and add to the fun atmosphere of FridaysTM.
Results These promotions continue to be enthusiastically embraced by franchisees around the world. FridaysTM International has also entrusted us to design, write and develop two multi-language websites, a television image campaign and a corporate brand standards.