Marketing Healthcare in a Tough Economy


In today’s climate, no pun intended, consumers are getting more and more financially strapped each day. When looking at their budgets, the first thing they cut is self-care. Furthermore, a recession is most likely on the way that will create even more challenges for us all. With regard to marketing healthcare during these times, I’m sure you have been asking yourself: “What is the best approach for attracting new patients?” Before you come to that decision, it’s important to understand the mindset and challenges with consumers right now. Where are they reducing their costs? How have they changed their lifestyle? Where are they spending their time? How are they absorbing information? These are all important nuggets of information before determining the best approach of getting your brand in front of them.

The most efficient form of advertising in today’s world is on social media platforms. Individuals are using social platforms to easily stay connected, entertained, and informed. Adults between 45 and 54 in the US spend an average of 1 hour and 39 minutes every day on social. Close to half of these get their news on social media. Furthermore, social media users overwhelmingly trust other users and influencers to base their own decisions.

Top Social Platforms for Marketing Healthcare

It’s important to understand the social platforms that will achieve the best results for you. To understand the restrictions for healthcare advertising on social, spend some time doing research. But I’ll give you a little help here.

Facebook is still the leading social media site having the largest portion of American adults. Two-thirds of US adults use the social media platform and spend an average of 42 minutes per day. With Instagram, 41% of US adults use it and almost six in ten US adults log in at least once a day.

Another interesting fact, the average American adult spends 24 minutes a day on YouTube. When it comes to TikTok, start paying close attention. It’s the fastest-growing social network with an amazing 105% user growth rate in the US over the last two years.

Using Healthcare Advertising

Many healthcare organizations drive awareness and achieve growth leveraging social media channels. A massive number of them consider social media a critical part of their digital marketing strategy.

Marketers spent 60% more in Q1 2021 on Facebook and Instagram ads versus Q1 2020. Facebook remains the most-used platform by marketers worldwide at 93%, with Instagram sitting in second place at 78%. Social media has overtaken paid search as an advertising channel – exceeding search engine advertising by $5 billion. Additionally, retargeting ads are the most used among marketers to add brand frequency to their target.

In summary, social advertising is more cost-effective than traditional advertising and provides you quicker access to better results. Stay cool and contact the healthcare marketing professionals at Agency Creative to learn how you can best market your healthcare facility, practice, or organization.

 

About Agency Creative

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