For over 70 years, Briggs Healthcare has been a trusted name in the medical record documentation and services industry. With the recent acquisition of healthcare software company SimpleLTC and the launch of a new electronic document service called eBriggs, the company continues to execute its plan to evolve from paper-based products to a leading provider of digital solutions.
Briggs tapped Agency Creative to develop and execute a strategic branding plan that will better reflect this digital focus while integrating sub-brands and product offerings – all without jeopardizing the brand’s positive equity it’s built over the years.
No pressure, right? Right! Using our proven Chemistry process, Agency Creative plans to 1) evolve and strengthen Briggs’ positioning as an industry leader by focusing on their innovative digital and compliance solutions and 2) create a Playbook for Briggs to follow when integrating future acquisitions.
“We felt Agency Creative truly understood our long-term goals as Briggs continues to evolve as a provider of digital and compliance solutions to the post-acute care market,” said Briggs Healthcare General Manager Jeff Kane. “We were impressed with their extensive experience working with healthcare companies in similar situations, as well as their track record of getting positive business results.”
The AC team is looking forward to a long (and well-documented) partnership with Briggs as we help reposition the company to remain a leader for the next 70 years and beyond.
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