PPC Tips for a Better Cyber Monday
Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar. But these days, online marketers have another day to plan for: Cyber Monday. So how do e-tail marketers compete in this online ocean of lower margins and higher competition? Well, Pay Per Click (PPC), of course. […]
How Does Your Branding Reflect Upon You?
What is your company’s brand? What is its personality? Does your brand have a consistent brand promise? If you are like a lot of businesses you might get a variety of answers to these questions from your sales force¬––even from your marketing team. And that’s a problem. Because, if your team can’t effectively articulate what […]