Website SEO Content that Performs

Want your website to float to the top? The secret is quality website SEO content. So how do you get there from here? The first thing you need to do is discover what terms people are using to search your services/products. Once you determine the relevant keywords, then make sure the content on your site […]

Using Brand Strategy to Untangle the Omni-Channel Mess

Confused Brand Strategy

Now, more than ever, brand strategy must extend beyond crafting a customer promise and a graphic standards template. Brand strategy experts must engage the consumer where they live and how they shop. Today’s shopper utilizes a sophisticated blend of Internet, mobile device and brick-and-mortar destinations. Trend analysts have coined the term “omni-channel shopping” to describe […]