Creating Awareness for An Unknown Healthcare Brand
Healthcare marketing is tricky. It is like no other sort of marketing. A new soft drink comes along, the consuming public will try it. A gourmet burger chain opens up, we’ll give it a shot. All the new brand needs is some awareness and maybe a coupon. Then there’s the Internet. We search for something […]
Agency Creative Launches new Kim Bariatric Institute Campaign
Agency Creative has just launched a brand new integrated marketing campaign for Kim Bariatric Institute. The Kim Bariatric Institute offers a wide variety of surgical weight loss procedures. From basic lap band surgery to gastric bypass to gastric sleeves and duodenal switches, Kim Bariatric Institute does it all. Surgeons Dr. David D. Kim and Dr. […]
Crafting Your Hotel Chain’s Elevator Pitch
Hotel Marketing An easy to articulate “elevator pitch” is basic to effective hotel marketing, but you’d be surprised how few hospitality marketing directors have ever bothered crafting one.
4 Marketing Tips that Reach More Financial Customers
Technology is changing how today’s financial institutions are engaging customers. Some of this is obvious. Some of this isn’t. Here are 4 things to consider about marketing your financial services in 2014:
The Essential Steps to a Successful Marketing Plan
Go with your gut. That’s great advice for ordering in a restaurant. It’s a lousy way to make marketing decisions. Even so, many CEOs and marketing executives often make strategic marketing choices on little more than gut-feel. These are decisions that can affect the future of a company for years to come. Yet, making these […]