Agency Creative | New Kim Bariatric Institute Campaign | News

Agency Creative Launches new Kim Bariatric Institute Campaign

By Agency Creative
March 27th, 2014

Agency Creative has just launched a brand new integrated marketing campaign for Kim Bariatric Institute.

The Kim Bariatric Institute offers a wide variety of surgical weight loss procedures. From basic lap band surgery to gastric bypass to gastric sleeves and duodenal switches, Kim Bariatric Institute does it all.  Surgeons Dr. David D. Kim and Dr. Bridget Holden personally consult with their patients to determine the best surgery for the individual situation and weight loss goals.

The campaign focuses on the fact that Kim Bariatric Institute has successfully performed more weight loss surgeries than any bariatric surgery practice in the North Texas area––more than 6,000. This compelling thought is brought to life in the advertising tagline “Changing More Lives.”  

“Great advertising is ultimately rooted in a great strategic insight,” said Mark Wyatt, President of Agency Creative. “Changing More Lives is the strategic nugget that we knew would set them apart.”

The campaign’s six television commercials feature actual patients describing the positive outcomes of their weight loss surgeries.

“It’s not just about the weight that our patients take off,” explains Dr. David Kim , founder of the Kim Bariatric Institute. “With one surgery we are able reverse type 2 diabetes, lower their blood pressure and reduce their risk of heart disease. This is what I love about this campaign: it tells our whole story.”

In addition to the television commercials, this fully integrated campaign includes outdoor boards, radio, digital landing ads and social media.

“The Agency Creative team has shown an amazing understanding of our brand and our target market,” said Dr. Kim. “And the results could not be better––our lead generation was up 30% year over year in the first two weeks alone.”

View Case Study »

Agency Creative has just launched a brand new integrated marketing campaign for Kim Bariatric Institute.

The Kim Bariatric Institute offers a wide variety of surgical weight loss procedures. From basic lap band surgery to gastric bypass to gastric sleeves and duodenal switches, Kim Bariatric Institute does it all.  Surgeons Dr. David D. Kim and Dr. Bridget Holden personally consult with their patients to determine the best surgery for the individual situation and weight loss goals.

The campaign focuses on the fact that Kim Bariatric Institute has successfully performed more weight loss surgeries than any bariatric surgery practice in the North Texas area––more than 6,000. This compelling thought is brought to life in the advertising tagline “Changing More Lives.”  

“Great advertising is ultimately rooted in a great strategic insight,” said Mark Wyatt, President of Agency Creative. “Changing More Lives is the strategic nugget that we knew would set them apart.”

The campaign’s six television commercials feature actual patients describing the positive outcomes of their weight loss surgeries.

“It’s not just about the weight that our patients take off,” explains Dr. David Kim , founder of the Kim Bariatric Institute. “With one surgery we are able reverse type 2 diabetes, lower their blood pressure and reduce their risk of heart disease. This is what I love about this campaign: it tells our whole story.”

In addition to the television commercials, this fully integrated campaign includes outdoor boards, radio, digital landing ads and social media.

“The Agency Creative team has shown an amazing understanding of our brand and our target market,” said Dr. Kim. “And the results could not be better––our lead generation was up 30% year over year in the first two weeks alone.”

View Case Study »


Recommend this article:

Agency Creative has just launched a brand new integrated marketing campaign for Kim Bariatric Institute.

The Kim Bariatric Institute offers a wide variety of surgical weight loss procedures. From basic lap band surgery to gastric bypass to gastric sleeves and duodenal switches, Kim Bariatric Institute does it all.  Surgeons Dr. David D. Kim and Dr. Bridget Holden personally consult with their patients to determine the best surgery for the individual situation and weight loss goals.

The campaign focuses on the fact that Kim Bariatric Institute has successfully performed more weight loss surgeries than any bariatric surgery practice in the North Texas area––more than 6,000. This compelling thought is brought to life in the advertising tagline “Changing More Lives.”  

“Great advertising is ultimately rooted in a great strategic insight,” said Mark Wyatt, President of Agency Creative. “Changing More Lives is the strategic nugget that we knew would set them apart.”

The campaign’s six television commercials feature actual patients describing the positive outcomes of their weight loss surgeries.

“It’s not just about the weight that our patients take off,” explains Dr. David Kim , founder of the Kim Bariatric Institute. “With one surgery we are able reverse type 2 diabetes, lower their blood pressure and reduce their risk of heart disease. This is what I love about this campaign: it tells our whole story.”

In addition to the television commercials, this fully integrated campaign includes outdoor boards, radio, digital landing ads and social media.

“The Agency Creative team has shown an amazing understanding of our brand and our target market,” said Dr. Kim. “And the results could not be better––our lead generation was up 30% year over year in the first two weeks alone.”

View Case Study »

Leave a Reply

You must be logged in to post a comment.

-->

News

Improving Adult Literacy: Agency Creative & LIFT Texas team up in Big D

Agency Creative partners with Literacy Instruction for Texas to bring attention to one of Dallas’ biggest problems

Posted on:

Big D has a big problem and it’s not pretty. The effects are far-reaching and hit closer to home than you would imagine.

Simply put, the problem is adults who cannot read. By 2030, over 1/3 of adults in Dallas will be illiterate. That’s over 1 million North Texans.

Read More »

Blog

To Hashflag or Not To Hashflag, THAT Is The Question - Piping Fresh Blog from Agency Creative, a premier Dallas Marketing Agency

To Hashflag, or not to Hashflag, that is the question. #AgencyCreative

Posted on:

No, that is not a typo, we did not mean hashtag. A hashflag is an image that appears after a specific hashtag when tweeted out and embedded on Twitter. These usually occur during big events such as the Super Bowl or popular holidays. Twitter hashflags, or custom Twitter emojis as they are commonly referred to, will cost you a pretty penny upward of one million dollars depending on the brand campaign, the specs or if you plan to use them for advertising a brand vs showcasing an event.

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.