How to Sell Frozen Margaritas to Eskimos
Restaurant marketing is easy. Right? Make it pretty, make it yummy. Done! All you need is a food photographer, a stylist and you’re home free. Especially when it’s a casual dining brand that’s as well-known as TGI FridaysTM. After all, everybody knows TGI FridaysTM, am I right? Well, yes and no. Everybody in the U.S. […]
How to Sell a Hotel that isn’t Actually There
Successful advertising and marketing thrives on the new, the exciting, the cutting edge. For a new car launch advertisers tease with sheets of silk draped over sleek, backlit shapes. To sell the next blockbuster, Hollywood stitches together provocative chase scenes with passionate embraces for a movie that hasn’t finished filming. But how do you sell […]
Healthcare Marketing Trends
These days healthcare marketing has its hands full. From the Affordable Care Act (ACA) to retiring baby boomers, 2014 is going to be a year of significant change. Here are 5 significant trends we think healthcare marketers need to get their arms around:
