Putting the Pieces Together with Brand Architecture
There are many marketing buzzwords bandied about without fully defining what they mean. Brand architecture is an elegant term that defines exactly what you would think: the structure for your brand that serves as the foundation everything else builds upon.
Understanding How Branding Plays into Business Success
Often, when you look at a product, the first thing that catches your eye is the branding. Consumers often have brands they are loyal to because of reputable branding. Brand recognition is what often encourages a purchase without hesitation.
