What is Programmatic Buying?
As more consumers spend time online, the way they purchase items becomes less linear and direct. They are more digitally influenced, and ads that can be tracked, tested, and revised in real time are more likely to produce results.
Guide to Media Buying 101
Some of us watch the Super Bowl for the game, and some of us watch for the commercials. The advertisers paid a lot to get them in front of Super Bowl viewers. How did it get there, and who made the decision?