Marketing in Spanish: One Size Does Not Fit All

Marketing in Spanish - One Size Does NOT Fit All | Agency Creative

The term Hispanic refers to people whose origin is Mexican, Puerto Rican, Cuban, Spanish-speaking Central or South American. A total of 21 countries. But sadly, the stereotype of Latinos in the U.S. tends to put us all under one homogeneous label. In reality, we come from such different place, cultures and backgrounds. The Spanish language […]

Hispanic Marketing: The Intersection of Cultures

Hispanic Marketing: The Intersection of Cultures | Agency Creative - Hispanic Marketing Blog

It’s been said that the more time you spend at a certain place, the more you become “from” that place. You get so ingrained in the culture and familiar with habits and hospitality of the people that, eventually, you become a local. That’s basically the process of cultural assimilation or acculturation. It’s not a mechanical, […]