A new website showcasing a luxe charter business.
MAnext is a charter brokerage business affiliated with Million Air Dallas that offers global private jet charter services with the same white-glove, concierge-type experience offered by Million Air Dallas. These services are extended through a hand-selected national broker network that can literally fly a private or corporate party anywhere in the world in style and luxury.
Million Air Dallas had initially tasked Agency Creative with developing the MAnext brand, including the name, logo, and color palette, as well as the strategic messaging platform that would be communicated and reinforced on the new website. The primary goal was to instill a sense of brand cachet unsurpassed in the charter industry, and thereby entice site visitors to want to learn more about the experience. Agency Creative is also executing a digital campaign driving qualified leads to the MAnext site, starting with flights originating in the high-end south Florida market and subsequently rolling out to other high-end markets like New York, LA, etc.
“The most exciting thing about partnering with Million Air Dallas is that their brand platform has a true point of difference, and MAnext is a perfect extension of that,” said Scott Schindele, Vice President Client Services of Agency Creative. “Our job was to effectively merchandise the new brand in a highly visual manner so as to strike.”