Repositioning a Respected Financial Brand for Future Success


Repositioning a Respected Financial Brand for Future Success

Financial Brand News — Agency Creative is excited to announce our new client Argent Financial Group, a leading independent wealth management trust firm based in Ruston LA. In operation since 1990 with a presence in approximately 35 markets across the South, the company provides a wide range of fiduciary-based services and resources to individuals, families, businesses, and institutions.

Argent has tasked Agency Creative with boosting their financial brand by developing the strategic branding that provides the means to develop and cultivate specific market segments, including high-net-worth individuals who are in need of wealth management services. The broad-based goal is to communicate Argent’s critical role in managing wealth across generations and preserving legacies for decades to come.

“Given their storied past and financial expertise, Argent is in a perfect position to leverage their service offerings,” said Scott Schindele, VP of Client Services at Agency Creative. “We’re excited about positioning their brand and portfolio of companies to further expand their reach into these highly important market segments.”

Agency Creative is developing a strategic brand positioning, new campaign concepts, and a communications plan for Argent. An integrated marketing campaign will follow, including website, digital, social, and other mediums.

“It was evident that Agency Creative possesses both the brand strategy acumen as well as the financial industry expertise that we need to accomplish our growth plans,” said Sarah Warren, Director of Marketing at Argent. “We’re very much looking forward to seeing our new brand come to life in new and exciting ways.”

Needless to say, we’re looking forward to telling the Argent story in a unique and powerful way! Learn how Agency Creative can help boost your financial brand by calling us at 972.488.1660  or by contacting us online.