Considering the Hispanic market?
If you answered SI, we should meet.
The Hispanic market represents an incredible growth opportunity for companies targeting their $1.5 trillion in buying power. With nearly 59 million, the Latino population is the key driver of U.S. demographic shift. 51% of them are below 30 years old.
So, if you are considering the Hispanic market but haven’t found the right agency for you, or you are already doing Hispanic marketing but struggling between the tug of war of different agencies, then we should get together. We can make it so much easier for you.
AgenSIcreative offers you the expertise to successfully target the Hispanic market, plus the added value of receiving financial, strategic, process and timeline efficiencies.
Finally, a shop with a proven record, philosophy and the capabilities to provide culturally relevant and brand consistent solutions…and most importantly, to deliver results.
His name is not Juan.
But he’s the one.
To meet the growing demand for Hispanic marketing services, Agency Creative has partnered with Max Lefeld, a U.S. Hispanic marketing pioneer with an outstanding and proven record of more than two decades providing culturally relevant creative solutions that drive business success.
This is not another agency that refers to their Hispanic division as “those guys in charge of that market.” THIS IS US. AgenSIcreative believes in the demographic and generation shift happening in front of our eyes, but not everyone sees or wants to see it.
Branding is what people remember about your product or company. Aside from needing consistency in colors, fonts and logo, your brand should also transcend languages and cultures.
While corporate America might think that a word-for-word translation works; in reality, it sounds unnatural and meaningless. We believe in adapting the original message in a way that is understood by the Hispanic market. This demonstrates our knowledge of their mindsets, feelings and insights.
There are plenty of differences within the Hispanic population; therefore, one size does not fit all. Our expertise lies in knowing what specific segment represents your best target.
About Max Lefeld
Even though his name does not sound Hispanic, Max is a proud one! Born in Caracas, Venezuela. Worked in some of the global leading ad agencies like Lintas, JWT, O&M and then, in 1995, moved to the U.S. to lead Hispanic creative efforts for Publicis/Siboney, and from there, to lead Ornelas and Associates, one of the largest independent agencies in the country. Then in 2004, Max decided to try his own luck and worked independently.