Used to be, healthcare marketing was all about one out of 10 doctors recommending some product, service or cure. Today, the shoe is on the other foot.
Remember back when you could only find hotel reviews in fat little guide books that taught you the secrets of traveling abroad? Now our travel guides are, well, us. We
It’s a fundamental question. What’s a new doctor going to be like face-to-face? Compassionate? Cheerful? Cold and aloof? These are the sorts of things that most medical patients can’t determine
Today, social media impacts consumer buying decisions in a way few people would have ever imagined. This is particularly true for the hotel industry. A recent study conducted by Pennsylvania
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