Challenge & Solutions

Clostridium difficile, or C-diff, is a bacterial infection linked to the deaths of 20,000 Americans every year. To counter this issue, the DFW Hospital Council Foundation was awarded a federal contract to create awareness to educate North Texas consumers, physicians and healthcare workers. DFW Hospital Council hired Agency Creative to generate an awareness campaign. In solving this problem, the campaign message needed to be easily understood. To prevent infection, it came down to a simple task: wash your hands with soap after you use the bathroom. Using this message platform, we developed a fully integrated campaign to increase awareness of C-diff and alert the community what they could do to stop its spread.


The results were impressive: there was a 60% increase in the awareness of C-diff in the DFW community but more importantly, 76% of people who saw the campaign were motivated to change their habits of washing their hands with soap after using the bathroom. In addition, we garnered nearly 8,000,000 impressions within a two-month span.