Million Air Dallas

Challenge & Solutions

After over 30 years as the established name for private aviation services, Million Air Dallas needed a new look and voice to elevate the brand and better convey the expertise and attention to detail every client receives. So, we crafted a totally new identity, along with a new website, collateral and digital marketing campaign that told clients you don’t just fly with Million Air Dallas, you arrive. This was complemented by a fresh, cool color palette and light, airy lifestyle imagery that paired perfectly with the tagline “You Have Arrived” and served to elevate the brand at every touch point.


As a result of our aerospace marketing efforts, Million Air Dallas’ lead generation has taken off, boosted by a 147% increase in web traffic after the first month and a 68% increase in conversions.