Challenge & Solutions

Nue Vodka is a new product line of Dallas-based Southwest Spirits. Nue Vodka had recently won the industry’s Rising Star Award thus providing a strong leverage point. Our objective was to generate consumer awareness and foot traffic to boost product distribution within Texas retailers. Having a unique and modern label, nue Vodka was positioned to attract Gen Y and Gen Z consumers. Through our Chemistry process, we created the brand promise “A spirited vodka created for the nue in you.” The campaign launched with programmatic digital display and social media advertising. The messaging spoke to each consumer’s uniqueness and for them to “unleash it with the nue in you” to become a nue Vodka legend.


The 3-month campaign was launched in multiple cities within Texas and reached over 1M, generating a recall rate of 14% and a cost per impression of $.013.