TGI Fridays

Challenge & Solutions

Fridays wanted to amplify the excitement of International Beer Day across 60 countries around in the world in less than 4 weeks. So, we created a “beer buzz” to make Fridays the destination of choice for beer lovers, beer makers and beertenders to come together in celebration of International Beer Day. To do that, we started a conversation on social and created a space where #BeerLoversUnite around an authentic relationship with each other and the Fridays brand.


In ONE WEEK, the Beer Lovers Unite at Fridays page had a social media presence in 17 markets and 31 different languages. By the end of the campaign, earned engagement reached 82.23%. We’re still buzzing over these results.