Used to be, healthcare marketing was all about one out of 10 doctors recommending some product, service or cure. Today, the shoe is on the other foot.
Used to be, the only advertising a hospital or doctor did was a one-by-two-inch Yellow Pages ad. Then, an Arizona lawyer sued to advertise his services on air.
Ready for an anatomy lesson on how to market your medical practice? Here it is.
It’s a fundamental question. What’s a new doctor going to be like face-to-face? Compassionate? Cheerful? Cold and aloof? These are the sorts of things that most medical patients can’t determine
Healthcare is one of the most regulated industries out there. This makes marketing a wee bit of a challenge. Every visual, every scrap of copy, every insinuation of promise has
Modern medicine is all about specialization. And the same can be said about pharmaceutical marketing. Little wonder that pharma companies––big and small––are seeking out third-party expertise when planning and implementing
These days healthcare marketing has its hands full. From the Affordable Care Act (ACA) to retiring baby boomers, 2014 is going to be a year of significant change. Here are
Healthcare marketing is tricky. It is like no other sort of marketing. A new soft drink comes along, the consuming public will try it. A gourmet burger chain opens up,
