The Dallas-Fort Worth Hospital Council (DFWHC) is a group of over 85 North Texas hospitals working together to provide networking opportunities, education sessions, and advanced quality healthcare resources.
Among the many efforts that DFWHC offers the community, their latest effort focuses on educating parents about early brain development with newborn babies. DFWHC, along with Dallas Mayor Mike Rawlings, has sought Agency Creative’s expertise to strategize a bilingual campaign approach that will reach parents of newborn babies across the DFW Metroplex.
Agency Creative conducted an in-depth comparative analysis of public service announcement campaigns as well as a brand immersion session with the DFWHC core team and childhood development specialists. This allowed Agency Creative to solidify the campaign positioning so that it resonates with the intended audiences. A focus group was subsequently conducted with an ethnically diverse selection of new mothers of babies in the DFW Metroplex. The information gained provided a clear understanding as to how knowledgeable new mothers are about early brain development in their children, as well as how they prefer to consume information. A robust communications plan highlighting strategic objectives and tactical solutions, backed with the agency’s research findings, has laid the foundation for creating this exciting, new bilingual campaign.
“Early brain development is a very important topic to discuss in our community,” said Mark Wyatt, founder and CEO of Agency Creative. “We are excited to be working with DFWHC again to educate and raise awareness right here in our own backyard.”
DFWHC worked with Agency Creative in 2014 to create a campaign to raise awareness about a highly contagious bacterium, clostridium difficile (C-diff). The Stop C-Diff Now campaign resulted in a 60% increase in overall awareness of C-diff. Click here to view the case study.
“Asking Agency Creative for their help on another DFWHC campaign was a no-brainer,” said W. Stephen Love, president and CEO of DFWHC. “We are always confident that they will produce amazing work with great results.”