Agency Creative lands Janie’s Cakes


Janie’s Cakes, a premier Texas bakery and purveyor of quality pound cake creations, has named Agency Creative, a top Dallas advertising agency, as their agency of record. The agency has been tasked with helping Janie’s Cakes expand their growing e-commerce business and increase their ROI.

Based in Tyler, Texas, Janie’s Cakes is a supplier of unique, delicious pound cakes. For more than two decades Janie’s Cakes has been creating and delivering delicious baked goods throughout the South. Over the last ten years the company has focused on expanding this line of gourmet-quality pound cakes.

“We picked Agency Creative because of their passion for building brands and creating compelling, integrated communications,” explained Janie Clapp, founder of Janie’s Cakes. “We are looking to the Agency Creative team to help our brand double its internet business over the next year and a half.”

Janie Clapp has always enjoyed baking. Her cooking skills were honed at the prestigious Culinary Institute of America in White Plains, New York. Since the establishment of Janie’s Cakes in 1987, Janie and her crew have relentlessly pursued the perfection of pound cake. Today they offer their customers more than a dozen different varieties of gourmet pound cake.

“Janie’s Cakes is an exceptional product,” said Mark Wyatt, President of Agency Creative. “Through our proprietary branding process we have arrived at an authentic brand insight to help take this ingenious business concept to the next level.”

Janie Clapp and her associates at Janie’s Cakes stay very involved with community events and Tyler area charities. Profits from Janie’s Cakes are used to help fund scholarships to the family’s Christian camp, The Rockin’ C Ranch.

You can order one of these outstanding creations online at or visit their storefront at 308 E. Front Street in Tyler, Texas.