Agency Creative announced today the launch of an integrated, multi-channel marketing initiative for Omnitracs.
Omnitracs is a leading provider of fleet management solutions including software and mobile applications, as well as information services for private and for-hire transportation and logistics companies. The company has strategically united six world-class fleet management technology companies under the Omnitracs name. Their new headquarters is located in Dallas, Texas.
“Omnitracs has grown through a series of strategic acquisitions,” said Jim Gardner, vice president of marketing for Omnitracs. “The Agency Creative team created a powerful rebranding campaign that demonstrates that the new entity is greater than the sum of its parts––positioning the new Omnitracs as an innovative force in fleet technologies.”
Agency Creative conducted extensive qualitative and quantitative research to identify a strategic positioning for the new Omnitracs brand and provide a blueprint for moving forward. Initiatives included: logo development, product nomenclature, brand architecture, brand migration strategy, an integrated communications plan and more.
Agency Creative also planned and executed an internal campaign targeting employees and investors that was designed to build advocacy for the new brand. This included a comprehensive brand standards guide, animated screensaver, email blasts, mobile music landing page, environmental branding for the corporate offices, mugs, T-shirts, pens, branded goodie bags and two sizzle videos.
In tandem with this, the Dallas-based agency helped plan and launch the external campaign targeting customers and resellers, which included a high-impact press kit mailer, tradeshow booths, display pull-up banners, recruitment graphics, vehicle wraps, customer email campaign, PowerPoint template, digital ads, print ad, product videos and brand launch video.
“This integrated multi-channel effort has put a fresh new face on this respected fleet management technology brand,” said Mark Wyatt, founder and CEO of Agency Creative.