Paris Regional Medical Center (“PRMC”), located in Paris Texas, is a licensed 300+ bed, general acute-care hospital serving Northeast Texas and Southeast Oklahoma. PRMC recently approached Agency Creative, a top healthcare marketing agency, with a need to reposition and strengthen their brand in the regional market.
Agency Creative is tasked with assessing PRMC’s brand perceptions, properly positioning and elevating the PRMC brand to specified target audiences (potentially through a phased rebranding process), and increasing service line utilization within the market.
PRMC provides health and wellness services including cardiac rehabilitation, diagnostic imaging, digital mammography, emergency healthcare, heart hospital services, intensive care, laboratory services, men’s health, orthopedics, physical rehabilitation, senior transitions – inpatient, psychiatric programs, women’s health services, wound care and pediatrics.
Agency Creative will be conducting a Discovery process that includes multiple levels and facets of market research. The scope of work includes a Brand Immersion, Competitive Analysis, Qualitative and Quantitative Research. In addition, a comprehensive Findings Report will be generated that compiles all captured data and incorporates actionable observations relative to the PRMC brand positioning strategy and go-to-market tactical recommendations. Following the completion of the research, the healthcare marketing agency will initiate the development of a new marketing campaign for PRMC.
Erin Barnes, Director of Marketing at PRMC, stated “We selected Agency Creative given their highly immersive approach using market research to understand complex business issues, as well as their decades of expertise helping to brand and promote hospitals like Paris Regional Medical Center.”
Agency Creative has helped a wide variety of healthcare organizations, clinics, hospitals, doctors, dentists, and surgeons by providing integrated marketing solutions including web design, internet marketing, SEO, TV and radio advertising, printed materials, and outdoor advertising.
To view samples of the work this healthcare marketing agency has performed, click on the link below.