Helping the DFW Hospital Council and City of Dallas to Grow Little Minds


Agency Creative is proud to partner with the City of Dallas, Mayor Mike Rawlings and the DFW Hospital Council on Growing Little Minds, a free, community-based program for DFW parents designed to educate and inspire natural interactions between parents and newborns, as well as raise awareness of the importance of early childhood brain development.

“We have an unprecedented opportunity to share information with parents that will impact North Texas for the better,” said Mayor Mike Rawlings. “These infants’ brains are the future of our city and our region. Let’s do everything possible to empower parents to make a difference in their kids’ lives.”

Growing Little Minds is a free program that highlights simple steps that can be taken at home during the child’s first 12 months of life to foster and promote brain development in infants and toddlers. Instruction is hosted on the initiative’s dedicated bilingual website, Growing Little Minds, and is also shared through social media and in local hospitals.

The grassroots marketing campaign launched a little over a month ago and has quickly reached a community of over 3,000 with a reach of over 90,000. “Impressive for a campaign that has primarily utilized social media, rather than mass media, to foster engagement and provide early childhood development tips and guidance,” said Mark Wyatt, Agency Creative founder and CEO.

The goal of the initiative is to inform new parents of the intellectual and psychological value of spending meaningful time connecting with their newborns. More information is available at