Break into the biz. Rub elbows with creatives. Share spreadsheets with account execs. Enjoy all of the snacks you can eat (literally all of them). And get a scholarship to help you pay for that hard-earned degree. Sound too good to be true? It’s not, we promise. It’s a whole thing, with a name and everything—Agency Creative’s Advertising and Marketing Scholarship program.
In 2017, Agency Creative (AC) launched a marketing scholarship program for college students ready to dive into the deep end of the advertising and marketing world. Take it from one of the top 25 ad agencies in Dallas, it’s a good place to take a swim.
To speak in ad terms, our big idea is to empower learning opportunities for students with industry aspirations. We want to foster your professional growth by giving you the chance to share your advertising knowledge and passion. As the average cost of public and private colleges continue to rise, AC was inspired to do our part and connect the students of marketing and advertising with experience and more importantly, the funding to jumpstart their careers. We will be offering two qualifying marketing or advertising undergraduate college students a grant of $1,250. In addition, we’ll provide an informational interview and a tour of what #agencylife is like.
In order to be considered for a marketing scholarship, applicants must be pursuing one of the following majors: advertising, communications, public relations, or marketing. If you think you have the flair (and even if you don’t) you should apply. It’s easy enough.
We offer several different ways to showcase your stellar marketing skills! The first – write a 500-word essay on one of these topics below or complete an independent project.
- Choose a consumer advertising campaign that resonated with you. Explain the strategy behind the campaign and why it was effective. (Please include a link or sample of the campaign separately.)
- Choose an advertisement that did a poor job of informing you about the product/service and engaging the audience. Explain why you don’t think the ad was effective and how you would have advertised the product/service differently. (Please include a link or sample of the campaign separately.)
- Given the growing importance of social media in the advertising and marketing space, choose a social platform and explain how brands have recently promoted products or campaigns on that platform. Be sure to include why the brands were or were not successful.
Or if written word isn’t your thing and you are more of a visual thinker, you might be more comfortable choosing our independent project.
Be creative! Select a brand, sketch a logo, write a jingle, dissect the strategy, or produce an entire campaign or brand identity. What you do is completely up to you. The only rule is, you must explain your ideas, designs, or whatever it is that you create in a thoughtful way. Your project and write-up should tell us three things:
- Your idea
- Your inspiration
- How it elevates the brand
More information and details about both options can be found here. The deadline for entry is September 30, 2017, at 6:00 p.m. CST. Recipients will be announced on October 15, 2017, at 6:00 p.m. CST (via email).
A little about us:
Mark Wyatt, founder and CEO, launched Agency Creative in 1994 with the intent of being a different kind of ad agency. One that focused on client business goals, not just winning awards. One where people worked as collaborative teams, not competitive tribes. One that produced a total effect greater than its individual parts. More than traditional or digital agencies, AC is designed to be a holistic agency that delivers real solutions and connects customers to products, services and ideas.
How we work:
We don’t believe in siloed thinking. So, we knocked down the walls that separate strategists from art directors and media planners from web developers. In their place, we want an ego-free zone with big white walls where everybody’s ideas get posted. And everybody’s ideas get improved upon. The rules are simple, work hard, work well, and work together.
Don’t miss your chance to cross marketing scholarship off of your college bucket list. And while we’re at it—“agency exposure.” Now doesn’t that sound like a nice addition to your résumé?