Agency Creative Hires Bart Hirneise as Executive Creative Director

A Partnership Thirteen Years in the Making

By Agency Creative
August 9th, 2017

Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

“I saw something special in Bart’s work, his work ethic and his ability to work under pressure,” Mark said. “He was a natural leader, and I really wanted him on our team.”

Mark made Bart an offer to join the Agency Creative team, but just as he was ready to accept, something very unexpected happened: twins. Bart got the news that he and his wife were expecting twin girls.

“I had a couple offers on the table, including Mark’s,” Bart said. “But I was thinking more about doctor visits and diaper bills, so I ended up going with a bigger agency that I felt offered a few more benefits.”

Regardless of what might have been, the decision’s turned out OK for both parties. Bart rose up the ad ranks to Group Creative Director and ultimately, Executive Creative Director at D3 Studios in Dallas. Agency Creative didn’t do too bad either, growing into one of the top Dallas advertising agencies.

“We kept in touch through the years,” Bart said. “I think we both knew that at some point, working together was inevitable.”

That point came this June when Agency Creative began a search for an Executive Creative Director. Mark knew exactly where to start.

“There was no doubt who I wanted for this role,” Mark said. “Bart’s got traditional media experience, he’s got digital, he’s social media in spades. And he’s a genuine guy who fits our culture perfectly.”

The call came as Bart was driving his twins, now 13, to a volleyball game.

“Mark asked me how old they are now,” Bart said. “When I told him, we both laughed and it was like, OK, 13 years is about long enough. Let’s do this.”

Bart’s first order of business at Agency Creative will be to work closely with President & Chief Digital Officer Mike Scannell to amp up the digital firepower to build stronger, more engaging integrated campaigns.

View the press release »

Agency Creative Hires Bart Hirneise as Executive Creative Director

Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

“I saw something special in Bart’s work, his work ethic and his ability to work under pressure,” Mark said. “He was a natural leader, and I really wanted him on our team.”

Mark made Bart an offer to join the Agency Creative team, but just as he was ready to accept, something very unexpected happened: twins. Bart got the news that he and his wife were expecting twin girls.

“I had a couple offers on the table, including Mark’s,” Bart said. “But I was thinking more about doctor visits and diaper bills, so I ended up going with a bigger agency that I felt offered a few more benefits.”

Regardless of what might have been, the decision’s turned out OK for both parties. Bart rose up the ad ranks to Group Creative Director and ultimately, Executive Creative Director at D3 Studios in Dallas. Agency Creative didn’t do too bad either, growing into one of the top Dallas advertising agencies.

“We kept in touch through the years,” Bart said. “I think we both knew that at some point, working together was inevitable.”

That point came this June when Agency Creative began a search for an Executive Creative Director. Mark knew exactly where to start.

“There was no doubt who I wanted for this role,” Mark said. “Bart’s got traditional media experience, he’s got digital, he’s social media in spades. And he’s a genuine guy who fits our culture perfectly.”

The call came as Bart was driving his twins, now 13, to a volleyball game.

“Mark asked me how old they are now,” Bart said. “When I told him, we both laughed and it was like, OK, 13 years is about long enough. Let’s do this.”

Bart’s first order of business at Agency Creative will be to work closely with President & Chief Digital Officer Mike Scannell to amp up the digital firepower to build stronger, more engaging integrated campaigns.

View the press release »


Recommend this article:

Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

“I saw something special in Bart’s work, his work ethic and his ability to work under pressure,” Mark said. “He was a natural leader, and I really wanted him on our team.”

Mark made Bart an offer to join the Agency Creative team, but just as he was ready to accept, something very unexpected happened: twins. Bart got the news that he and his wife were expecting twin girls.

“I had a couple offers on the table, including Mark’s,” Bart said. “But I was thinking more about doctor visits and diaper bills, so I ended up going with a bigger agency that I felt offered a few more benefits.”

Regardless of what might have been, the decision’s turned out OK for both parties. Bart rose up the ad ranks to Group Creative Director and ultimately, Executive Creative Director at D3 Studios in Dallas. Agency Creative didn’t do too bad either, growing into one of the top Dallas advertising agencies.

“We kept in touch through the years,” Bart said. “I think we both knew that at some point, working together was inevitable.”

That point came this June when Agency Creative began a search for an Executive Creative Director. Mark knew exactly where to start.

“There was no doubt who I wanted for this role,” Mark said. “Bart’s got traditional media experience, he’s got digital, he’s social media in spades. And he’s a genuine guy who fits our culture perfectly.”

The call came as Bart was driving his twins, now 13, to a volleyball game.

“Mark asked me how old they are now,” Bart said. “When I told him, we both laughed and it was like, OK, 13 years is about long enough. Let’s do this.”

Bart’s first order of business at Agency Creative will be to work closely with President & Chief Digital Officer Mike Scannell to amp up the digital firepower to build stronger, more engaging integrated campaigns.

View the press release »

News


Featured Video Play Icon

Making a BIG Impact in a Little Bit of Time

Posted on:

What do you do when you’re given three weeks to concept, plan and launch a major fundraising campaign that will help raise adult literacy rates in North Texas?

You take three deep breaths (one for each week) and pour your heart into your work. Because THIS is your chance to do some good in the world.

Read More »

Blog

marketing dashboard , marketing tools 2018

Marketer, Meet Dashboard. 2018’s Must-Have Tool

How to Get Multichannel Marketing Data All In One Place

Posted on:

As marketers in today’s landscape, we’re blessed with a plethora of marketing channels, platforms, and capabilities but also burdened by it. How do we decide which avenues to explore? Which to abandon? How do we track the spend, performance, and effectiveness of each? How can we compare one tactic to another easily? Answer: Marketing dashboard!

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.