Can the American Dream Stay Afloat?

Branded Insight Ship

The American Dream is taking on water. In a recent study, 70 percent say they still believe in the American Dream. Not bad. However, that number is showing some slippage from 4 years ago when 74 percent of those surveyed agreed with that statement. During the past 4 years of economic sluggishness, Americans are becoming […]

Keeping Your Sights on Your Site

SEO Telescope

A website is not a field of dreams. It’s not a matter of “build it and they will come.” A small business website needs to be search engine optimized, monitored often and maintained monthly. If you want to improve your site’s Search Engine Ranking, we’ve got 5 digital marketing tips on how you can make […]

PPC Tips for a Better Cyber Monday

PPC Shopping Bag

Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar.  But these days, online marketers have another day to plan for: Cyber Monday.  So how do e-tail marketers compete in this online ocean of lower margins and higher competition?  Well, Pay Per Click (PPC), of course.  […]

How Does Your Branding Reflect Upon You?

Clown Reflection

What is your company’s brand? What is its personality? Does your brand have a consistent brand promise? If you are like a lot of businesses you might get a variety of answers to these questions from your sales force¬––even from your marketing team. And that’s a problem. Because, if your team can’t effectively articulate what […]

The QR Codes have Landed

SEM QR Code

It seems like print ads these days are showing up with more tattoos than a coed home at Spring Break. What are these pesky little boxes with their jagged edges? Well, they are what digital marketing firms call Quick Response Codes or simply QR codes. According to a study from comScore, some 14 million U.S. […]

Agency Creative Snags Three Daveys

Agency Creative is making room in the trophy case for three new industry awards. The Davey Awards is an advertising competition focused on small agencies with lean budgets. The Agency Creative team won three silver medals for three separate clients.

Social Gifting

Social Media Marketing Dallas TX

Gift giving is changing––from how we shop to how we ship. Virtual malls, like Amazon and Etsy, are saving us on gasoline, headaches and legwork. Shipping gifts to friends and family is now an integrated process. But hang on to your hats, because gift giving is about to change again. Facebook has announced its new […]