Every Ad Campaign Needs a Hook
In the 1960’s musical Gypsy, a bawdy stage tune proclaims You Gotta Have A Gimmick. Although this upbeat number was basically issuing advice to would-be burlesque dancers, the sentiment should not be lost on us marketing folks. After all, it seems like advertising’s most memorable campaigns all have some sort of gimmick or ongoing hook. […]
Humor in Advertising is No Joke
It used to be that humor and advertising were like oil and water. They just didn’t mix. The early advertising pioneers avoided humor like it was the plague. The sage marketing guru John Caples had laid down the ground rules “Avoid humor. What is funny to one person is not funny to millions of others.” […]
Top Ten Marketing Disasters
Face it. Marketing is a lot like the Hindenburg. It can quickly and gracefully launch a brand skyward. Or it can simply blow up right in your face. So consider this a cautionary tale of the dos and don’ts of marketing your brand. Here are our top 10 marketing disasters and how to avoid them.
Agency Creative lands Janie’s Cakes
Janie’s Cakes, a premier Texas bakery and purveyor of quality pound cake creations, has named Agency Creative, a top Dallas advertising agency, as their agency of record. The agency has been tasked with helping Janie’s Cakes expand their growing e-commerce business and increase their ROI.
Using Offline Tactics To Drive Website Traffic
We all know that you can use PPC to drive traffic to a company’s website. We’ve all experimented with Facebook ads and digital banners to send people to our sites. But did you know that traditional media could still be one of the most effective means of improving site traffic? Here are a few ideas […]
